Sweet Week at ProSweets and ISM

January 24, 2024

ProSweets is being staged in Cologne from 28-31 January later this month, where over 250 exhibitors from 30 countries will bring their cumulative industry know-how of the international supplier industry for sweets and snacks.

By connecting ProSweets and ISM in ‘Sweet Week’, the two shows promise the latest innovations, an extensive specialised programme and new formats. A joint lecture programme on the Expert Stage, coordinated by the DLG, and Guided Tours are also part of this exchange.

“The synergies of the Sweet Week promise increased business activities and a strengthening of the industry in the year 2024. The high number of renowned international packaging and production machine manufacturers at ProSweets Cologne underlines the significance of the focused industry meeting point for the sweets and snacks industry,” explained Clair Steinbrück, Food Technology Vice President of Koelnmesse GmbH. “The priority lies on inspiration, the exchange and networking. The strong participation in the segments ‘Raw Materials & Ingredients’ and in the ‘Packaging’ segment is particularly pleasing. The trade fair is supporting these main themes by organising two interactive special shows in the respective exhibition sections – focusing on sustainability and innovation aspects.”

“As the central platform for the sweets and snacks industry, ISM 2024 is heralding in a time full of trade-oriented and interactive events, innovations and inspiring encounters with the ‘Sweet Week’. In the midst of numerous international exhibitors and an expert audience, the trade fair not only offers a platform for the direct exchange, but also a foretaste of the industry’s future,” added Bastian Mingers, Vice President Food, Koelnmesse GmbH.

For the first time Sweet Week is offering visitors to the opportunity to engage in an exchange about the latest trends in ecommerce, online marketing and the digitalisation of the supply chains. Together with DMEXCO, Europe’s digital marketing and tech event, the digital marketing themes will be presented specifically for marketing directors this year in a series of lectures.

The majority of the exhibitors at the trade show come from Germany, Italy, China, Turkey, the Netherlands, Denmark, France, Great Britain, Spain or Switzerland. All of the main exhibition sections are covered – from packaging materials and machines, to plants and automation, through to food safety and operating and auxiliary equipment.

ProSweets has also met with a huge response in the ‘Ingredients and Semi-finished Products’ section. In this connection, and due to the present and future significance of this segment, the trade fair has built up its own line of communication (sweet & snackable ingredients) and has entered into a cooperation with German Sweets. In this segment the number of exhibitors almost matched the record year of 2019 and almost doubled compared to the last event.

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