Following on from the resumption of operations at the Nof Hagalil plant, Strauss’ confectionery products will be back on the shelves in the coming weeks including Para chocolate, Tortit and Afifit gluten-free wafers. Pesek Zman, Taami and Twist chocolate bars are expected to return gradually.
“We are excited to be bringing back our much-loved chocolate bars, which our consumers have been waiting for. In the next few days and weeks, some of our chocolate bars and tablets will gradually be back on the shelves, with several new indulgence products soon to follow,” said Eyal Dror, CEO of Strauss.
The plant has resumed its manufacturing operations following on from major investments to ensure product quality and safety, the company say. It is now beginning to market its chocolate bars and tablets including Para chocolate with popping candy, Para chocolate with rice crisps, Tortit, Para Parve chocolate flavoured spread and gluten-free Afifit wafers.
Strauss has chosen to manufacturing what it is calling a one-off edition of gluten-free chocolate bars that will be sold in a special pack containing gluten-free Pesek Zman, gluten-free Kif Kef and gluten-free Mekupelet.
The packs are now available and will be sold in online platforms and in dedicated stores.
“We are happy and excited to be returning to the shelves. In the past few months, we redefined our work procedures and took steps to ensure especially high standards of food quality and safety based on having learned from the production plants of several world leading chocolate manufacturers and training conducted by experts,” explained Mr Dror. “The process of resuming operations on our chocolate production lines included thorough cleaning, upgrading part of the infrastructure, and renewal of the two plants in Nof Hagalil.”
“We are excited to be coming back to the shelves with our popular chocolate tablets and bars, but it’s important to point out that the products will be returning over the next few weeks gradually, according to the pace of production and inventory build-up,” he added.
The company emphasised that in light of adjustments and changes introduced into the factory, attention should be paid to allergens indicated on the packaging on the Mekupelet chocolate bar and some Para chocolate tablets.
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Caitlin Gittins
Editor, International Confectionery
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