ProSweet Shares Event Highlights Ahead of Upcoming Show

This year the Lab5 by ISM is for the first time located in Hall 10.1 with ProSweets Cologne to strengthen the interaction between the manufacturers and the suppliers. Here innovation, the exchange and experience will melt into a unique format that inspires and impresses the trade visitors. Comprising of a multitude of interactive sections and international players, the Lab5 by ISM offers a comprehensive insight into the latest developments and trends that are shaping the industry. Thanks to Lab5 by ISM’s spatial and thematic proximity to the Raw Materials & Ingredients and Packaging sections, this collocation means the Sweet Week offers ideal conditions for effective networking between the manufacturers of sweets and snacks and the suppliers of raw materials and ingredients, packaging as well as machines and plants. In addition, the innovations in the stated segments will be centrally bundled for the producers and suppliers and new business opportunities created.

As a knowledge hub the Expert Stage examines the key topics of the industrial value chain, such as sustainability, digitalisation, AI, the rising prices for raw materials and the lack in skilled labour. The programme is divided up into theme days beginning with Students Day on 02.02.2025 in cooperation with the DLG Careers Day. Further highlights are Sustainability Day and a theme day on AI/Digitalisation and Marketing Hacks.

The new joint stage of ISM and ProSweets, Sweet Week – Talks & Tasting, presents interactive lectures, start-up pitches, live tastings with influencers, workshops and live podcasts. Among others the trend researcher and food expert, Hanni Rützler, will give inspiring insights into the future of the industry. A special highlight is the lecture by Kokomodo’s CEO and co-founder, Tal Govrin. He will give in-depth insights into the company’s innovative cocoa technology, which produces real, controlled and climate-resistant cocoa for cellular agriculture – they are the only company to do this in Europe. Tal Govrin will explain how this pioneering technology can address the urgent challenges of the chocolate industry such as the climate change, unstable supply chains and inconsistent quality and at the same time cover the growing demand for high-quality cocoa of outstanding taste long-term. As the only company in Europe that offers lab-grown cocoa, Kokomodo is setting new benchmarks for the industry in terms of innovation and responsibility.

The Sweet Week Production Summit is celebrating its exclusive premiere in Hall 10, Stand E-80, which begins at 1:30 p.m. on 03.02.2025 and will connect production teams with the supplier industry. The focus here lies on examples of Best Practice for a cost-efficient and future-proof production as well as on selective matchmaking. The day will be rounded off by the popular ProSweets Cologne Party in the evening.

In cooperation with the future agency, Haute Innovations, a special zone, the Special Show Ingredients – Functional and Climate-Conscious, will be presented in Hall 10.1, which shows visionary product innovations, such as for example JumeaTea, a healthy energy drink or crispbread made from chestnut flour. Forward-looking innovations of the sweets industry will be presented here on 120 m², for example JumeaTea, a healthy energy drink with an ingredient that is unknown in Europe, crispbread made of chestnut flour or Kao Impact a company that exploits the full potential of the cocoa fruit.

In an entertaining and informative format, the DLG and the Sweets Global Network will guide the visitors through the theme-based highlights of the trade fair. The DLG Guided Tours whisk the participants off on a journey through the World of Sweet and Snackable Ingredients, where the focus lies on novel ingredients and innovative taste experiences. The Sweets Global Network Guided Tours grant an overview of the entire value chain. These tours offer the opportunity to discover new products and technologies as well as establish value contacts.

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Media contact

Joseph Clarke
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: editor@in-confectionery.com

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