Olam food ingredients (“ofi”), a business that focuses on natural and sustainable food ingredients and solutions, has just revealed its new corporate brand. The identity taps into themes and colors which reflect ofi’s ability to deliver more growth and impact for customers.
Brought to life in ofi’s recent ad and website, it underlines ofi’s thrust and focus as it shakes up the market with fresh thinking and ingredients that help food and beverage companies meet the growing consumer demand for natural, healthy, and sustainably sourced cocoa, coffee, dairy, nuts, and spices products.
Shekhar, CEO of ofi, said:
“The new ofi brand carries the strong origination and supply chain heritage of Olam and equally signals our exciting aspirations for the future. It conveys the distinct and accelerated changes being made in the business to continuously improve and deliver a differentiated customer value proposition.
“We are innovating across all areas of our business, right from plant to palate. Ongoing investments in application development and R&D expertise will unleash the full natural potential of our highly complementary portfolio to deliver further value-added ingredients and solutions for our customers.
“At the farm level, we are investing further to deepen the physical and digital presence in sustainable sourcing that we are already well known for. We are also increasingly helping our customers to fast track their journey to net zero, providing specific programs for carbon reduction by working closely with smallholder farmers and other communities across the chain.”
Gerard Manley, CEO of ofi’s cocoa business, added:
“From our 17-year heritage of investing in the future of sustainable cocoa to the premium cocoa ingredients that delight customer worldwide, the new brand reflects how we will use this extensive expertise and imagination to find even more creative and sustainable ways to innovate in the confectionery, bakery, and dessert categories. By bringing together ingredients and know-how from across the entire ofi portfolio we can help customers respond to indulgence and well-being trends – for example collaborating on a delicious yet nutritious chocolate flavored nut milk drink made with almonds from our orchards and cocoa grown by farmers supported through our Cocoa Compass sustainability ambition.”
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Editor, International Confectionery
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