The natural food colours market is projected to reach US$3.17 billion by 2028, according to Report Linker. This is thanks to rapid urbanisation, a modern lifestyle and rise in consumer spending.
In many urban areas, the growing trend of packaged foo products is contributing to the growth of the natural food colours market. Natural food colours are safe to consume, add nutritional value, and have antioxidants which help to reduce the risk of many diseases. One of the main drivers of natural food colours is increasing consumer proclivity towards clean label products.
According to Report Linker, natural food colours are preferred to avoid “drawbacks” of synthetic food colours such as potential links to skin irritation and intestinal upsets. The presence of antioxidants in natural food colours is one of the reasons for its high demand.
Thanks to the growing population and rising health awareness, this is expected to fuel demand for organic and natural food additives. Rising disposable income and improving lifestyles are key factors driving the global market. Based on type, the market is segmented into carmine, anthocyanins, caramel, curcumin, annatto, carotenoids and others. In 2021, the carotenids segment accounted for the largest revenue share and anthocyanins is expected to account for the highest growth rate during the forecast period.
Based on application, the market is segmented into bakery and confectionery, dairy and frozen desserts, beverages, sauces and others. In 2021, the beverages segment accounted for the largest revenue share. By region, this is segmented into North America, Europe, APAC, MA and South & Central America. In 2021, Europe held the largest market share; but APAC is expected to register the highest CAGR during the forecast period.
Demand for food with natural ingredients and clean labels is increasing in almost all regions. Clean label products can refer to orgqanic, natural, non-GMO and minimally processed products.
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Editor, International Confectionery
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