Marcia has been involved in the confectionery industry for more than 25 years, first as a consultant and then for Mintel, where she worked for 23 years, focusing on chocolate, sugar and gum confectionery on a global scale. Marcia retired from Mintel at the end of 2023 and am now back as a consultant in the industry. While at Mintel, she authored numerous articles, presentations and analyses on the industry, following trends, consumer behaviour and industry challenges.