LoveRaw launches new peanut butter cups


LoveRaw, the indulgent, plant-based chocolate brand on a mission to produce delicious vegan confectionery, has added two brand-new varieties to its collection of iconic Butter Cups with the launch of M:lk and White Choc Peanut Butter Cups SKUs.

The new launch comes after a hugely successful Veganuary for the brand, which is the fastest growing plant-based impulse brand in the UK. This NPD is part of an exciting new product line up for 2022 and builds on the success of last month’s new M:lk Choc Bars, as the brand looks to grow its share of the UK’s plant-based market, which is predicted to reach £1.1bn in value by 2023.

The M:lk and White Choc Peanut Butter Cups contain a brand-new reformulated recipe, which is the first of its kind in the UK and is guaranteed to be a huge hit with consumers. The trademarked M:lk and White Choc Butter Cups will be smothered in LoveRaw’s epic m:lk and white vegan choc, married with the creamy taste of traditional dairy chocolate. The M:lk and White Choc Peanut Butter Cups will be available to purchase from retailers including The Vegan Kind, Co-op, Amazon and LoveRaw’s website from the 24th February.

Manav Thapar, Co-Founder at LoveRaw, comments: “We’ve got an epic 2022 line up of new products, which we have already kickstarted with the launch of our brand-new M:lk choc bars in January and our M:lk and White Choc Peanut Butter Cups this month. Our brand-new reformulated recipe means that our and White Choc Peanut Butter Cups taste even more like traditional chocolate, which will open LoveRaw up to a whole new audience and will encourage consumers to make the swap from traditional chocolate to plant-based chocolate.

Tastier than the traditional Peanut Butter Cups on the market, these vegan bad boys are a game changer: delivering deliciousness without palm oil, dairy or artificial ingredients. Each cup oozes smooth, creamy peanut butter and is covered in melt-in-the-mouth m:lk and white choc, which can be enjoyed by anyone, whether they’re extremely vegan, sometimes vegan, ‘unvegan’ or just vegan curious. Perfect for sharing with a friend or for a moment of self-indulgence with a cuppa.

The best tasting vegan chocolate in the UK, LoveRaw leaves other worthy plant-based brands standing when it comes to sheer deliciousness, while sticking to its founding principles of only making products which are ethical and sustainable.

Read more of the latest news and developments in our new edition here: February 2022 Single Issue form – International Confectionery Magazine (

Media contact

Roshini Bains,
Editor, International Confectionery
Tel: +44 (0) 1622 823 922


Subscribe to our newsletter

Don't miss new updates on your email
Scroll to Top