Jelly Belly Candy Company recently collaborated with Warner Bros Consumer Products, as it announced five new additions to its collection of Harry Potter-inspired confections, which are now available year round, nationwide.
Fans of the franchise can now purchase confectionery inspired by the films. New additions include Butterbeer-inspired chewy candies and milk chocolate bars available in creative packaging such as festive barrel tins and glass mugs, as well as a Harry Potter House Points Counter Dispenser, a new jelly bean dispenser.
The Butterbeer Chewy Candy tastes and looks like Butterbeer, which can be enjoyed with the Butterbeer Glass Mug, adorned with crests of all four Hogwarts houses. The Butterbeer Barrel tin comes stocked with the candy.
“We’re thrilled to celebrate the magic of the holiday season with these new additions to our Harry Potter collection,” said Rob Swaigen, Vice President of Global Marketing at Jelly Belly Candy Company. “At Jelly Belly, we pride ourselves on true-to-life flavor in every candy we create, so we’re excited to offer Wizarding World fans the taste of Butterbeer in a candy form for the first time ever.”
Since 2000, Jelly Belly and Warner Bros have collaborated on a range of treats which include confections such as Bertie Bott’s Every-Flavour Beans, Chocolate Wands, Chocolate Frogs and Jelly Slugs.
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Caitlin Gittins
Editor, International Confectionery
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