Häagen-Dazs introduce new ruby cacao range in US

The Häagen-Dazs brand is bringing an intense new taste and colour experience to its premium ice cream for a limited time. Consumers can look for Ruby Cacao Crackle TRIO CRISPY LAYERS and Ruby Cacao Ice Cream Bars in stores nationwide, while Häagen-Dazs Shops will offer ruby cacao sundaes, dipped bars and cones. The Häagen-Dazs ruby cacao collection is the first line of ruby cacao ice cream products in the U.S.

Like grapes for fine wines, cacao beans are influenced by the environment in which they grow. Ruby cacao beans can be found in EcuadorBrazil and Ivory Coast. From there, the ruby hue and flavour are released during the bean’s unique fermentation process. After dark, milk and white chocolate, the ruby cacao bean is the most extraordinary discovery in 80 years.

“The brand encourages consumers to indulge in the finest, and the ruby cacao collection is an extraordinary new experience for people to try,” said Rachel Jaiven, Häagen-Dazs Brand Manager. “The flavour is fresh, fruity and smooth with an aftertaste of berry and a hint of cacao. The brand has expertly paired ruby’s unique, delicious taste profile and intriguing colour with decadent ice cream, offering consumers a variety of ways to experience this exceptional innovation.”

The Häagen-Dazs ruby cacao bean products include:

  • Ruby Cacao Crackle Pistachio Sweet Cream TRIO CRISPY LAYERS: Crispy ruby cacao layers complement creamy layers of Häagen-Dazs pistachio and sweet cream ice cream to deliver a unique texture and flavor combination ($5.49 for 14 oz. container)
  • Ruby Cacao Ice Cream Bars:Sweet cream ice cream dipped in a rich ruby cacao coating with berry fruity notes ($4.49 for one box of three bars)

The Häagen-Dazs ruby cacao collection is making its way to freezer aisles nationwide now and will only be available through September. In addition, starting February 1 Häagen-Dazs Shops locations will offer delicious and eye-catching ruby cacao sundaes, dipped bars and cones.

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