GNT will show attendees how EXBERRY colours can be utilised to create clean label confectionery for today’s health-conscious consumers at Gulfood Manufacturing, which is taking place 7-9 November this year at the Dubai World Trade Centre.
Research carried out by McKinsey & Company in 2022 shows conscious eating is on the rise in the Middle East. Like the rest of the world, this region’s consumers are increasingly checking product labels and seeking out healthier options.
At Gulfood, the company will demonstrate how its portfolio of plant-based colours can help manufacturers create vibrant food and drink that matches demands for natural ingredient lists.
EXBERRY colouring foods are edible food concentrates made from from non-GMO fruits, vegetables, and plants using traditional physical processing methods. They are fully Halal-certified and qualify for the clean and clear label declarations that modern shoppers want to see.
“Middle Eastern consumers are paying more attention to what they eat and drink as they prioritise their health and wellbeing. Our EXBERRY concentrates make it possible for brands to create vibrant products using plant-based ingredients that shoppers know and trust,” explained Santhosh Thankappan, Sales Director at GNT Middle East.
The company will highlight at the trade show how EXBERRY is being used in a range of market examples worldwide and offer attendees the opportunity to sample a range of ice creams.
The company’s in-house experts will also be on hand throughout to provide insight and advice into how the colours can be used to support different project requirements.
“GNT is a global market leader in plant-based colors. We offer more than 400 clean-label shades covering the whole rainbow and they can be used in almost any food and drink application. Join us at Gulfood to find out more about how EXBERRY can benefit your products,” concluded Santhosh.
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