Activeberry, an all-natural, blackcurrant-derived performance ingredient for athletes and consumers will be launched by Frutarom Health Ltd. at Supply Side West Las Vegas, stand #1163.
Produced from blackcurrant, a known source of anthocyanins and antioxidants, Activeberry uses a unique technology that maintains the properties of the natural berry, while at the same time assuring the quality and safety of the product.
One recent study specifically tested the vasodilation efficacy of blackcurrant produced by this unique technology, concluding that the effect of Activeberry was far superior to that of the ethanol-extracted product.
The sports nutrition category showed an impressive increase in launch activity in 2017, with a growing number of product launches tracked with sport-related claims and natural claims also becoming more popular.
Itay Shafat, PhD, Product Manager at Frutarom Health, commented: “With the launch of Activeberry, Frutarom Health strengthen its position in the sports nutrition market, adding to its already substantial portfolio of active, natural ingredients.
“Activeberry can be easily applied to supplements, sports drinks, and nutrition bar formulations, and as the science of it continues to show promising results, we will carry on research into its exciting possibilities.”
Blackcurrant has been studied for its effect on people training in various sports, including rowing, cycling and running, where it has been found to increase blood flow, antioxidative status and improve aerobic performance in addition to other health benefits.