Ready to set dark chocolate on a collision course towards cool is new brand FATSO, a rule-breaking dark chocolate bar that challenges the boring and delivers epic, uncompromising deliciousness without taking itself too seriously.
Launching on 21st March, FATSO is all about the best high-quality ingredients packed with big flavour combinations and massive chunks guaranteed to satisfy chocolate lovers everywhere. A brand that everyone can enjoy, FATSO will set the record straight that dark chocolate can have just as much fun as milk.
FATSO is flying onto shelves with three super chunky bars that are guaranteed to disrupt the shelf (both real and virtual!)
Morn’n Glory is a 60% cacao breakfast-inspired combination of cornflake, toast and orange marmalade
Home Run 60% cacao bar takes inspiration from the US baseball game with its bumper chunks of salted pretzel, whole almonds and honeycomb
Nan’s Stash is 70% cacao and pays homage to sneaky snacking Nanna’s everywhere. Nan’s biscuit tin in a bar; it’s packed with peanuts, toffee and digestive biscuits.
“Us FATSOs are real foodies, and we love dark chocolate. But we’ve always wondered why it takes itself so seriously! So we came up with the idea to create a super chunky, high quality dark chocolate bar, that went all in on its ethics and flavour combinations and wasn’t afraid to have a bit of fun” Says Fatso Numero Uno, Ella. “FATSO is about embracing More. More Chunk, More Flavour, More Ethics, More Care. More Love. Because we believe that More Matters. It’s about bucking the rules, but never the quality.”
FATSO cuts no corners when it comes to quality, and sources its single origin, cacao from family-owned Luker’s Farm in Columbia, the true origin and birthplace of cocoa (South America/the Amazon Rainforest). Luker puts sustainability, ethics and philanthropy at the heart of its business and has been awarded Fino De Aroma quality credentials, which only 8% of the world’s cocoa growers are awarded.
Beyond the cacao and chocolate itself, FATSO is embracing the best and most audacious ingredients that break category conventions but retains (and exceeds) consumer expectations for high quality, ethical chocolate.
“This is dark chocolate like you’ve never experienced before,” adds Ella. “Starting with three flavours we already have plans for more. FATSO is definitely a brand to watch.”
Read more of this article here: February 2022 Single Issue form – International Confectionery Magazine (in-confectionery.com)
Media contact
Roshini Bains,
Editor, International Confectionery
Tel: +44 (0) 1622 823 922
Email: [email protected]
