ProSweets Cologne is set to elevate the trade fair experience in 2025 with the introduction of a new hall concept, designed to enhance visibility, segmentation, and emotional engagement. The event will feature the latest trends and solutions across four distinct theme worlds, offering a comprehensive overview of the entire value chain for the sweets and snacks industry. This strategic evolution aims to foster greater synergies with ISM, further solidifying ProSweets Cologne’s position as a leading platform for industry innovation.

Scheduled to be co-located with ISM from 2nd to 5th February 2025 as part of the broader Sweet Week, ProSweets Cologne is making significant changes to its format. One key highlight is the relocation of ISM’s Lab5 to Hall 10.1, a move that will bring the two trade fairs closer together. Lab5 will focus on showcasing new products, trend snacks, and emerging businesses, creating new opportunities for networking and collaboration. This co-location is set to deliver enhanced business opportunities, as it brings together the entire supply chain for sweets and snacks, from raw materials to packaging and machinery.

Guido Hentschke, Director of ProSweets Cologne, emphasised the importance of this development, stating, “As the only supplier trade fair that specialises in the sweets and snacks industry, it is crucial for us to continually evolve to meet the needs of our exhibitors and visitors. The introduction of the theme worlds in 2025 represents a significant step forward, offering a more organised, engaging, and business-oriented trade fair experience.”