With 95% of Brits enjoying chocolate (Mintel), it’s safe to say we’re a nation of chocolate lovers. In fact, four in five of us eat chocolate once a week or more (Mintel). So, it’ll come as no surprise that chocolate boxes are a staple in households across the country. Whether they’re bought as a gift for a loved one or as a treat for yourself after a long week at work, there’s no denying the delight of opening up a box of delicious treats.
But, this joy only comes if the chocolates have made it to customers in one piece, which is where fit-for-purpose shipping boxes and chocolate box cushion pads come in.
The sweet challenge of safeguarding chocolates
Shipping chocolates directly to consumers comes with challenges, primarily due to their delicate nature. Maintaining the quality and visual appeal of chocolates throughout the supply chain is crucial to ensuring each piece arrives in pristine condition, ready to impress. With one in three customers willing to leave a brand they love after one bad experience (Edume), it’s important to ensure consistent positive interactions.
For supermarkets, chocolates must be transported in a way that prevents melting and damage. The packaging needs to withstand shocks and sudden movements during transit, temperature changes and unexpected delays. That is why ensuring protection from suitable boxes for shipping and cushion pads inside the chocolate boxes are so important.
Protecting precious chocolates
Along will well-designed shipping boxes for confectionary goods, chocolate box cushion pads and BRCGS food-grade packaging help to reduce damage during shipping. They’re designed to protect and preserve chocolates during transit and handling, ensuring every piece arrives in perfect condition. Certified chocolate pads are designed to absorb shocks and prevent movement within the box, and coupled with fit-for-purpose shipping boxes, can keep chocolate safe and secure as it journeys from A to B. By holding each chocolate in place, cushion pads minimise the risk of damage from the movement and impact that are part and parcel of transit.
The bespoke design of chocolate box cushion pads ensures chocolates are held tightly, reducing the chances of them knocking against one another or hitting the sides of the box. These cushion pads also help minimise the effects of minor temperature changes during the shipping process. By providing an additional layer of insulation, they help to maintain a consistent internal temperature within the box, reducing the chances of the chocolate melting.
Sustainable cushion pads elevate unboxing excitement
The unboxing experience is more important than ever, with 82% of people having been convinced to buy a product or service by watching a video (Wyzowl). Branded outer packaging and chocolate box cushion pads elevate the unboxing experience by creating a more luxurious and premium feel, enhancing the product’s perceived value. Not only do cushion pads protect the chocolates inside, but they also make opening the box a lot more memorable.
This showcases brand quality and attention to detail, which leaves a positive and lasting impression on customers. With so many competitor chocolatiers, presentation and quality set a box of chocolates apart from the rest. This is boosted even further by the various branding opportunities available for cushion pads and shipping boxes. Adding logos, chocolate menus, and eye-catching imagery helps create an enjoyable, unique, and memorable unboxing experience – one customers will want to repeat.
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Media contact
Hannah Larvin
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: editor@in-confectionery.com
