Butterfinger brings exclusive crispety, crunchety in-game content

Butterfinger, the crispety, crunchety, peanut-buttery chocolate bar and PUBG MOBILE, one of the world’s most popular mobile video games, team up to celebrate its new Version 2.0 update by offering fans exclusive in-game items in Butterfinger’s iconic blue and yellow colors. The three deliciously captivating items include a Butterfinger Parachute, Butterfinger Buggy and Butterfinger Set.

“We are thrilled to bring PUBG MOBILE fans fun new exclusive items,” said Miguel Zorrilla, Senior Director of Marketing, Butterfinger. “Butterfinger is part of the gaming community and we are proud to work with great brands like PUBG MOBILE that offer unique and exciting experiences to gamers.”

From now until August 31, 2022, players who purchase two Butterfinger bars or one Fun Size Butterfinger bag will be able to redeem an in-game featured accessory by following these easy steps:

  • Snap a picture of the receipt showing qualifying purchase, date & time and retailer
  • Go to GameWithButterfinger.com to register and upload receipt
  • Participant will be sent an offer item based on number of qualifying purchases
    • 1st qualifying purchase receives a Butterfinger Parachute
    • 2nd qualifying purchase receives a Butterfinger Buggy
    • 3rd qualifying purchase receives a Butterfinger Set

“Our PUBG MOBILE players are always hungry for new in-game content, so we couldn’t be more excited to partner with Butterfinger to offer fans this sweet new experience,” said Anthony Crouts, Senior Director of Marketing for PUBG MOBILE. “This collaboration uniquely incorporates Butterfinger’s distinct design and charm into the PUBG MOBILE world – we can’t wait for our players to start engaging with it.”

During the collaboration, players will be able to participate in a special Butterfinger Login Challenge. Simply login to PUBG MOBILE to receive exclusive in-game rewards each day for a seven-day period. Rewards include a Butterfinger branded Space Gift, as well as other in-game items such as Supply Crate Coupons, RP Mission Cards and AG.

Read more of  the latest industry news and developments here: April 2022 Single Issue form – International Confectionery Magazine (in-confectionery.com)

Media contact

Roshini Bains,
Editor, International Confectionery
Tel: +44 (0) 1622 823 922
Email: editor@in-confectionery.com


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