Today, Ferrero North America brands Butterfinger, Baby Ruth and CRUNCH, announce a partnership with Fanatics, the ultimate sports apparel and fan gear online store. With the goal of creating an even more deliciously fun sports watching experience, fans who spend $5 on participating products, can get $15 off any purchase of $45 or more on the Fanatics.com site. Those participating in the promotion will also be entered to win the ultimate sports championship, a grand prize that would allow a trip to any sports championship of the winner’s choosing – from wintertime fun at the big game, to courtside basketball seats, or even a game in baseball’s most anticipated series.
“We are thrilled to be partnering with Fanatics on this sports promotion. Watching your team is simply more fun with a Butterfinger and fan gear, and we wanted to give our consumers the opportunity to save on something they love,” said Miguel Zorrilla, Senior Director of Marketing, Butterfinger. “With this collaboration, it was also very important to offer a grand prize that was unique, yet also appealing to all sports fans. We can’t wait to see who wins and what sports event is chosen.”
In the spirit of exciting fan gear, Butterfinger has created customized basketball and football jerseys that select fans may be able to score on Butterfinger’s social media. Butterfinger has also partnered with NFL wide receiver Tyler Lockett, NBA star Kelly Olynyk and NCAA athletes on the rise Sedona Prince and Jahvon Quinerly. These athletes, like Butterfinger, champion their individuality exuding authenticity, both on and off the field and court. During the promotion period, each will be hosting an Instagram Q&A to interact with their fans; additionally, Sedona and Tyler will be giving away a signed Butterfinger jersey to one lucky follower.
Read more of the latest news and developments in our new edition here: February 2022 Single Issue form – International Confectionery Magazine (in-confectionery.com)