Bubbies Ice Cream announced today that it has won four 2022 National Frozen & Refrigerated Foods Association (NFRA) Golden Penguin Awards. The company placed Gold in three subcategories within the Summer Favourites Ice Cream Promotion category including Community Involvement, Overall Marketing Campaign and Social Media Campaign.
For the second year in a row, Bubbies was also recognised as a Top Marketer – Manufacturer. Each year, the NFRA Golden Penguin Awards recognise excellence in successful merchandising and marketing in the frozen and refrigerated category during three key time periods: March Frozen Food Month, June Dairy Month, and Summer Favourites Ice Cream & Novelties.
Bubbies received recognition for its Take the Trip summer campaign which including sampling via travelling ice cream truck, influencer and social media activations, press outreach and a two-day publication house sampling at Hearst publication house.
“We’re so proud to be recognized for both our marketing efforts and community involvement in the frozen novelty category,” said Katie Cline, Vice President of Marketing at Bubbies Ice Cream. “Summer is a huge time for us, so we’re full of gratitude that our efforts have been received so well by both the public and judges. We look forward to next year when we’ll spread mochi ice cream joy across the country yet again!”
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Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
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