As the Sweets & Snacks Expo drew to a close on 25 May 2023, the event announced a new brand for the show, to coincide with it moving to a two-city rotation beginning in 2024 with Indianapolis. Attendees at this year’s Sweets & Snacks Expo caught a glimpse of the new brand – ‘big and bold’.
“As we look to the future of this important brand we have built through the Sweets & Snacks Expo, we continue to evolve to meet the needs of our growing exhibitor and attendee community,” said John Downs, President and CEO of the National Confectioners Association, host organisation of the Sweets & Snacks Expo. “Our new brand is inspired by the unique experiences associated with candy and snacks – the thrill of discovering innovative new products, the sweetness of sharing a decadent piece of chocolate with a loved one, and the always satisfying crunch of a tasty potato chip.”
Almost 18,000 people registered for the Sweets & Snacks Expo with more than 800 exhibitors on the show floor. The show brought together confectionery and snack retailers, manufacturers, brokers and suppliers to showcase the latest product innovations, merchandising ideas and supply side solutions. This is in addition to the significant economic impact it brings; generating approximately US$21 million a year for the city of Chicago.
As the show grows, so do the needs of the exhibitors and attendees, the show explained, as chosen cities – Indianapolis and Las Vegas – have been deemed the right fit to meet growing demand for the show to enable it to continue providing the innovation, insights and connections that the candy and snack industries need.
Starting in 2024, the Sweets & Snacks Expo will cycle through a rotation of two years at the Indiana Convention Center in Indianapolis, followed by one year at the Las Vegas Convention Center in Las Vegas until 2032.
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Caitlin Gittins
Editor, International Confectionery
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