Bebeto unveils reduced sugar treats

In response to growing consumer demand for healthier options, popular confectionery brand Bebeto has revealed three new products with 30% less sugar.

Launching officially in summer 2019, the products will be available in attractive, shelf-ready packaging and are set to be a tasty treat for retailers and end-customers alike.

High in fibre and with no artificial colours, sweeteners or flavours, the three products in the new reduced-sugar line comprise:

  • Rainbow Laces 30% Less Sugar
  • Strawberry Laces 30% Less Sugar
  • Strawberry Pencils 30% Less Sugar

Stuart Johnston, Managing Director of Kervan Gida UK, commented, “In order to make sure our categories have plenty of healthier options, we’re delighted to reveal three new products with higher fruit content as well as containing 30% less sugar than our current best-selling range. We see the development of reduced sugar products as a necessity in today’s health conscious market, although we do recognise that our products are treats and will continue to be seen as such.”

The reduced sugar sweets will be available with an RRP ranging from 39p to £1 each.

The confectionery manufacturer is set to reveal further new fruit juice infused products later in 2019.

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