Kervan Gida UK’s brand Bebeto has released its Spooky Mix, a new 150g Halloween-themed sharing bag containing a selection of Halloween-shaped soft fruity gummies. The gummies are a limited seasonal addition to the popular Bebeto Gummies 150g sharing bags range including Fizzy Watermelons, Big Fizzy Mix, Strawberries and Big Mix.
Bebeto Spooky Mix are free from artificial colours and flavours, are vegan as approved by the vegetarian society and are halal certified. Each pack of gummies contains four fruity flavours: blackcurrant, apple, orange and strawberry. Retailing at UK£1, it’s available no at ASDA and CJ Lang (selected Spar stores).
Kervan Gida UK is also introducing the Bebeto Trick or treat Party box, a new addition this year. Each party box weighs 825g and contains 55 x 15g miniature bags of spooky mix. The packing format is well-suited to consumers who want a hygiene-friendly option to hand out to trick or treaters. Each 15g bag has its own barcode, making it a good themed convenience-store line for Halloween. It’s available now, retailing at UK£5 from James Hall, QD Stores and Valli Forecourts.
This year also oversees the return of Bebeto’s popular 150g Halloween-themed vegan sharing bags, including Bebeto Monster Spaghetti, Bebeto Fizzy Fans and Bebeto Gummy Brains. Also returning is Bebeto 750g Trick & Mix, and Bebeto’s non Halloween-themed sharing lines 750g Pick & mix, 400g Fizzy Party Mix Tub and 400g Gummy Party Mix Tub.
“After many consumers missed out on trick or treating in 2020 and 2021, Halloween 2022 is set to be bigger than ever,” said Gabriella Egleton, Senior Brand Manager at Kervan Gida UK. “We predict that take-home packs for parties and smaller formats to hand out to trick or treaters will be the go-to confectionery lines sort by shoppers.”
“With our bolstered range of Halloween themed treats, we are bringing genuine excitement to the category and in doing so we will be helping drive extra sales for our customers during the season,” added Ms Egleton.
Restrictions on the placement of HFSS products in stores of 2000sqft and over – as part of the UK government’s efforts to tackle obesity rates – are coming into force in October this year as less healthy promotions will no longer be featured in key locations such as checkouts, store entrances, aisle ends and online equivalents.
These restrictions are set to have a huge impact on retailers with larger stores in light of Halloween coming around, where store entrances and end-of-aisle displays will no longer be populated with themed confectionery.
“Whilst HFSS and inflation threaten the rate of growth, we believe it’s set to be an interesting year… even if trick or treaters don’t appear in force, we believe more households will be celebrating in some way so stores need to stock up on spooky and sweet treats!” explained Ms Egleton.”Our advice for retailers is to … ensure they promote them through key messaging in shop windows and via online advertisements, plus give key space in the confectionery aisle … Ensure the display is clean and shoppable and segmented into occasions, perfect for parties and perfect for trick or treaters. What’s more the majority of our packs have an 18-24 month shelf life, so there is an opportunity to utilise them across more than one season.”
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Caitlin Gittins
Editor, International Confectionery
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